{"id":18044,"date":"2025-12-25T14:30:46","date_gmt":"2025-12-25T05:30:46","guid":{"rendered":"https:\/\/eventos.tokyo\/blog\/?p=18044"},"modified":"2026-01-13T14:39:23","modified_gmt":"2026-01-13T05:39:23","slug":"%e5%b1%95%e7%a4%ba%e4%bc%9a%e3%81%ae%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e6%96%b9%e6%b3%95%e3%81%a8%e6%88%90%e5%8a%9f%e3%81%99%e3%82%8b%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e8%a7%a3%e8%aa%ac","status":"publish","type":"post","link":"https:\/\/eventos.tokyo\/blog\/18044\/","title":{"rendered":"\u5c55\u793a\u4f1a\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3068\u6210\u529f\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\uff01\u91cd\u8981\u306a\u6307\u6a19\u2026"},"content":{"rendered":"\n

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\n
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1.\u30d6\u30fc\u30b9\u3078\u306e\u8a2a\u554f\u8005\u6570<\/h3>\n\n\n\n

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2.\u7372\u5f97\u3057\u305f\u540d\u523a\u30fb\u30ea\u30fc\u30c9\u306e\u6570<\/h3>\n\n\n\n

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3.\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u53ce\u6570\u3068\u56de\u7b54\u5185\u5bb9<\/h3>\n\n\n\n

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4.\u7372\u5f97\u3057\u305f\u5546\u8ac7\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u6570<\/h3>\n\n\n\n

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6.ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09<\/h3>\n\n\n\n

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7.LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/h3>\n\n\n\n

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\n
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\u203b\u300c\u58f2\u4e0a\u300d\u306b\u542b\u3081\u308b\u3079\u304d\u3082\u306e<\/p>\n\n\n\n

\u5f53\u65e5\u306e\u53d7\u6ce8\u984d\u306b\u52a0\u3048\u3001\u5c55\u793a\u4f1a\u304c\u8d77\u70b9\u3068\u306a\u3063\u305f\u5f8c\u65e5\u306e\u5546\u8ac7\u6210\u7d04\u984d<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u3001\u300c\u77ed\u671f\u300d\u3068\u300c\u4e2d\u9577\u671f\u300d\u306e\u4e21\u9762\u3067\u7b97\u51fa\u3092\u884c\u3044\u3001\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3057\u3066\u6210\u679c\u306e\u4f38\u3073\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n

\u81ea\u793e\u306e\u6210\u9577\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u904e\u53bb\u306e\u51fa\u5c55\u7d50\u679c\u3068\u306e\u6bd4\u8f03\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5171\u901a\u306e\u6307\u6a19\u3067\u6bd4\u3079\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u5546\u6750\u306b\u6700\u3082\u9069\u3057\u305f\u5c55\u793a\u4f1a\u3092\u5ba2\u89b3\u7684\u306b\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n\n

\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3084\u5546\u8ac7\u5316\u7387\u306e\u63a8\u79fb\u3092\u6642\u7cfb\u5217\u3067\u6bd4\u8f03\u3002\u300c\u30d6\u30fc\u30b9\u30c7\u30b6\u30a4\u30f3\u300d\u300c\u544a\u77e5\u6226\u7565\u300d\u300c\u30b9\u30bf\u30c3\u30d5\u306e\u63a5\u5ba2\u300d\u306e\u5909\u66f4\u304c\u3001\u6570\u5024\u306b\u3069\u3046\u5f71\u97ff\u3057\u305f\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b<\/em><\/strong><\/p>\n\n\n\n

\u524d\u56de\u306e\u5c55\u793a\u4f1a\u3088\u308a\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570\u304c20%\u5897\u52a0\u3057\u305f\u5834\u5408\u3001\u300c\u30af\u30a4\u30ba\u6a5f\u80fd\u306b\u3088\u308b\u5c0e\u7dda\u6539\u5584\u300d\u306a\u3069\u306e\u8981\u56e0\u3092\u7279\u5b9a\u3067\u304d\u308c\u3070\u3001\u305d\u308c\u3092\u6b21\u56de\u306e\u51fa\u5c55\u306b\u304a\u3051\u308b\u300c\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u300d\u3068\u3057\u3066\u518d\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u51fa\u5c55\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306e4\u3064\u306e\u79d8\u8a23<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u3092\u300c\u51fa\u3057\u3063\u3071\u306a\u3057\u300d\u306b\u305b\u305a\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u4e8b\u524d\u306e\u8a2d\u8a08\u300d\u3068\u300c\u4e8b\u5f8c\u306e\u30b9\u30d4\u30fc\u30c9\u611f\u300d\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5c55\u793a\u4f1a\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u78ba\u5b9f\u306b\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e4\u3064\u306e\u79d8\u8a23\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1.\u3010\u6e96\u5099\u3011\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\uff08KGI\u30fbKPI\uff09\u3092\u7acb\u3066\u308b<\/strong><\/h3>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u5b9f\u308a\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u306b\u306f\u3001\u4e8b\u524d\u306e\u76ee\u6a19\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c1\u30fc\u30e0\u5168\u54e1\u304c\u540c\u3058\u6307\u6a19\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u73fe\u5834\u306e\u52d5\u304d\u304c\u6700\u9069\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09<\/strong>\uff1a\u53d7\u6ce8\u6570\u3001\u53d7\u6ce8\u7dcf\u984d\u306a\u3069<\/p>\n\n\n\n

KPI\uff08\u4e2d\u9593\u6307\u6a19\uff09<\/strong>\uff1a\u540d\u523a\u7372\u5f97\u6570\u3001\u5546\u8ac7\u30a2\u30dd\u30a4\u30f3\u30c8\u6570\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570\u306a\u3069<\/p>\n\n\n\n

2.\u3010\u6e96\u5099\u3011\u96c6\u5ba2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5165\u5ff5\u306a\u544a\u77e5\u6d3b\u52d5<\/h3>\n\n\n\n

\u5f53\u65e5\u306e\u6765\u5834\u8005\u6570\u306f\u3001\u4e8b\u524d\u306e\u544a\u77e5\u91cf\u306b\u6bd4\u4f8b\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5546\u6750\u3078\u306e\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u3001\u30d6\u30fc\u30b9\u3078\u8db3\u3092\u904b\u3076\u7406\u7531\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

SNS\u30fb\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/strong>\uff1a\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u6d3b\u7528\u3084\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u5b9a\u671f\u7684\u306a\u60c5\u5831\u767a\u4fe1\u3002<\/p>\n\n\n\n

\u4f53\u9a13\u306e\u4e88\u544a<\/strong>\uff1a\u5c55\u793a\u4f1a\u3067\u4f53\u9a13\u3067\u304d\u308b\u30e9\u30a4\u30d6\u30af\u30a4\u30ba\u3084\u6295\u7968\u306a\u3069\u306e\u300c\u53c2\u52a0\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u4e8b\u524d\u306b\u544a\u77e5\u3057\u3001\u6765\u5834\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

3.\u3010\u4f1a\u671f\u5f8c\u3011\u898b\u8fbc\u307f\u5ba2\u3092\u9003\u3055\u306a\u3044\u8fc5\u901f\u306a\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc<\/h3>\n\n\n\n

\u5c55\u793a\u4f1a\u5f8c\u306e\u30ea\u30fc\u30c9\u5bfe\u5fdc\u306f\u300c\u9244\u306f\u71b1\u3044\u3046\u3061\u306b\u6253\u3066\u300d\u304c\u9244\u5247\u3067\u3059\u3002\u4f1a\u671f\u4e2d\u306b\u5f97\u305f\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u306e\u3042\u308b\u500b\u5225\u5bfe\u5fdc\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u55b6\u696d\u9023\u643a<\/strong>\uff1aCSV\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5373\u5ea7\u306b\u55b6\u696d\u90e8\u9580\u3078\u5171\u6709\u3002\u898b\u8fbc\u307f\u5ea6\u306e\u9ad8\u3044\u5c64\u304b\u3089\u9806\u306b\u3001\u67b6\u96fb\u3084\u30e1\u30fc\u30eb\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

4.\u3010\u4f1a\u671f\u5f8c\u3011\u30d5\u30a9\u30ed\u30fc\u306e\u8cea\u3092\u9ad8\u3081\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u7ba1\u7406<\/h3>\n\n\n\n

\u7372\u5f97\u3057\u305f\u60c5\u5831\u3092\u5358\u306a\u308b\u300c\u30ea\u30b9\u30c8\u300d\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u6226\u7565\u7684\u306a\u300c\u8cc7\u7523\u300d\u306b\u5909\u3048\u308b\u305f\u3081\u306e\u7ba1\u7406\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051<\/strong>\uff1a\u696d\u7a2e\u3001\u5f79\u8077\u3001\u8ab2\u984c\u3001\u5c0e\u5165\u6642\u671f\u306b\u52a0\u3048\u3001\u300cLive!\u30a2\u30f3\u30b1\u30fc\u30c8\u300d\u7b49\u3067\u53ce\u96c6\u3057\u305f\u300c\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u300d\u3084\u300c\u30af\u30a4\u30ba\u6b63\u7b54\u7387\u300d\u306a\u3069\u3092\u57fa\u6e96\u306b\u9867\u5ba2\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848<\/strong>\uff1a\u300cAI\u30b3\u30e1\u30f3\u30c8\u5206\u6790\u300d\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u81ea\u7531\u56de\u7b54\u304b\u3089\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u95a2\u5fc3\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u62bd\u51fa\u3002\u4e00\u6589\u9001\u4fe1\u306e\u30e1\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306e\u60a9\u307f\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u5546\u8ac7\u5316\u7387\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u3092\u6b21\u56de\u306e\u5c55\u793a\u4f1a\u306b\u6d3b\u304b\u3059\u65b9\u6cd5<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u6570\u5024\u3092\u51fa\u3059\u3053\u3068\u304c\u30b4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7b97\u51fa\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u300c\u6210\u529f\u30fb\u5931\u6557\u8981\u56e0\u306e\u5206\u6790\u300d\u306b\u4f7f\u3044\u3001\u6b21\u56de\u306e\u6226\u7565\u3078\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u521d\u3081\u3066\u771f\u306e\u4fa1\u5024\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6210\u529f\u30fb\u5931\u6557\u8981\u56e0\u3092\u5206\u6790\u3057\u3066\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n\n\n\n

\u6570\u5024\u306e\u80cc\u666f\u306b\u3042\u308b\u300c\u7406\u7531\u300d\u3092\u6df1\u6398\u308a\u3057\u3001\u5c5e\u4eba\u5316\u3055\u305b\u305a\u306b\u7d44\u7e54\u306e\u30ce\u30a6\u30cf\u30a6\u3068\u3057\u3066\u84c4\u7a4d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u6210\u529f\u8981\u56e0\u306e\u7279\u5b9a<\/strong> <\/p>\n\n\n\n

\u300cLive!\u30a2\u30f3\u30b1\u30fc\u30c8\u300d\u7b49\u306e\u56de\u7b54\u7387\u304c\u9ad8\u304b\u3063\u305f\u5834\u5408\u3001\u30b9\u30bf\u30c3\u30d5\u306e\u58f0\u639b\u3051\u3084\u30af\u30a4\u30ba\u30fb\u6295\u7968\u6a5f\u80fd\u306e\u6d3b\u7528\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u9069\u5207\u3060\u3063\u305f\u3068\u8a00\u3048\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u30de\u30cb\u30e5\u30a2\u30eb\u5316\u3057\u3001\u6b21\u56de\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3068\u3057\u3066\u6a2a\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u5931\u6557\u8981\u56e0\u306e\u7279\u5b9a<\/strong> <\/p>\n\n\n\n

\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u304c\u76ee\u6a19\u306b\u5c4a\u304b\u306a\u304b\u3063\u305f\u5834\u5408\u3001\u30d6\u30fc\u30b9\u306e\u8996\u8a8d\u6027\u3084\u30c7\u30e2\u5185\u5bb9\u304c\u30cb\u30fc\u30ba\u3068\u4e56\u96e2\u3057\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u81ea\u7531\u56de\u7b54\uff08Live!Q&A\u3084AI\u5206\u6790\u7d50\u679c\uff09\u304b\u3089\u300c\u6765\u5834\u8005\u304c\u6c42\u3081\u3066\u3044\u305f\u60c5\u5831\u300d\u3068\u306e\u30ba\u30ec\u3092\u78ba\u8a8d\u3057\u3001\u8aac\u660e\u5185\u5bb9\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u9078\u5b9a\u3084\u4e88\u7b97\u914d\u5206\u3092\u898b\u76f4\u3059<\/h3>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u306f\u3001\u6b21\u5e74\u5ea6\u306e\u4e88\u7b97\u8a08\u753b\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u6295\u8cc7\u306e\u6700\u9069\u5316<\/strong> <\/p>\n\n\n\n

ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u304c\u9ad8\u304f\u3001\u5546\u8ac7\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u300c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u300d\u304c\u5f97\u3089\u308c\u305f\u5c55\u793a\u4f1a\u306b\u306f\u3001\u4e88\u7b97\u3092\u91cd\u70b9\u7684\u306b\u914d\u5206\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30b9\u30c8\u306e\u7cbe\u67fb<\/strong> <\/p>\n\n\n\n

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\"\"<\/a>
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