{"id":18173,"date":"2026-01-21T17:40:00","date_gmt":"2026-01-21T08:40:00","guid":{"rendered":"https:\/\/eventos.tokyo\/blog\/?p=18173"},"modified":"2026-02-27T15:42:54","modified_gmt":"2026-02-27T06:42:54","slug":"%e5%b1%95%e7%a4%ba%e4%bc%9a%e5%87%ba%e5%b1%95%e3%81%ae%e8%b2%bb%e7%94%a8%e5%af%be%e5%8a%b9%e6%9e%9c%ef%bd%9c%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%81%a8%e6%88%90%e6%9e%9c%e3%82%92%e6%9c%80%e5%a4%a7","status":"publish","type":"post","link":"https:\/\/eventos.tokyo\/blog\/18173\/","title":{"rendered":"\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff5c\u8a08\u7b97\u65b9\u6cd5\u3068\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b5\u3064\u306e\u2026"},"content":{"rendered":"\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u8a8d\u77e5\u62e1\u5927\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u304c\u3001\u591a\u984d\u306e\u30b3\u30b9\u30c8\u3092\u4f34\u3046\u305f\u3081\u3001\u4e8b\u524d\u306e\u8a08\u753b\u3068\u4e8b\u5f8c\u306e\u8a55\u4fa1\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u6700\u5927\u9650\u306e\u6210\u679c\u3092\u5f15\u304d\u51fa\u3059\u306b\u306f\u3001\u73fe\u72b6\u306e\u30b3\u30b9\u30c8\u3068\u5f97\u3089\u308c\u305f\u6210\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u8ad6\u7406\u7684\u306a\u8a08\u7b97\u306b\u57fa\u3065\u3044\u3066\u6295\u8cc7\u306e\u59a5\u5f53\u6027\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5c55\u793a\u4f1a\u306e\u6295\u8cc7\u5229\u76ca\u7387\uff08ROI\uff09\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u8a08\u7b97\u65b9\u6cd5\u304b\u3089\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u65bd\u7b56\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u6570\u5024\u76ee\u6a19\u306e\u8a2d\u5b9a\u3084\u6700\u65b0\u306e\u30a4\u30d9\u30f3\u30c8DX\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3001\u6b21\u56de\u306e\u51fa\u5c55\u3092\u6210\u529f\u3078\u5c0e\u304f\u5177\u4f53\u7684\u306a\u6307\u91dd\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1fROI\u306e\u8a08\u7b97\u5f0f\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\u3001\u51fa\u5c55\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3084\u6210\u679c\u3092\u5f97\u3089\u308c\u305f\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306fROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u7528\u3044\u3066\u8a55\u4fa1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

ROI\u306e\u57fa\u672c\u8a08\u7b97\u5f0f\u306f\u300c\uff08\u5c55\u793a\u4f1a\u7d4c\u7531\u306e\u58f2\u4e0a\u5229\u76ca \uff0d \u51fa\u5c55\u8cbb\u7528\uff09\u00f7 \u51fa\u5c55\u8cbb\u7528 \u00d7 100\u300d\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u4f55\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u5229\u76ca\u304c\u51fa\u305f\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001BtoB\u5c55\u793a\u4f1a\u3067\u306f\u53d7\u6ce8\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u305f\u3081\u3001\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\u3084\u5546\u8ac7\u6570\u3068\u3044\u3063\u305f\u300c\u4e2d\u9593\u6307\u6a19\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u8a08\u7b97\u306b\u5fc5\u8981\u306a\u300c\u6295\u8cc7\uff08\u8cbb\u7528\uff09\u300d\u306e\u5177\u4f53\u7684\u306a\u5185\u8a33<\/h3>\n\n\n\n

\u6b63\u78ba\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u300c\u6295\u8cc7\u300d\u306e\u5168\u4f53\u50cf\u3092\u6f0f\u308c\u306a\u304f\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u76f4\u63a5\u8cbb\u7528<\/strong><\/p>\n\n\n\n

\u51fa\u5c55\u6599\u3001\u30d6\u30fc\u30b9\u88c5\u98fe\u8cbb\u3001\u96fb\u6c17\u30fb\u56de\u7dda\u306a\u3069\u306e\u5099\u54c1\u30ec\u30f3\u30bf\u30eb\u6599\u3001\u5c55\u793a\u54c1\u306e\u8f38\u9001\u8cbb<\/p>\n\n\n\n

\u904b\u55b6\u8cbb\u7528<\/strong><\/p>\n\n\n\n

\u30b9\u30bf\u30c3\u30d5\u306e\u4eba\u4ef6\u8cbb\uff08\u7d66\u4e0e\u3001\u4ea4\u901a\u8cbb\u3001\u5bbf\u6cca\u8cbb\u3001\u98df\u8cbb\uff09<\/p>\n\n\n\n

\u8ca9\u4fc3\u8cbb\u7528<\/strong><\/p>\n\n\n\n

\u30ab\u30bf\u30ed\u30b0\u30fb\u30ce\u30d9\u30eb\u30c6\u30a3\u5236\u4f5c\u8cbb\u3001\u6620\u50cf\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cbb<\/p>\n\n\n\n

\u6210\u679c\u3092\u6e2c\u308b\u300c\u52b9\u679c\uff08\u5229\u76ca\uff09\u300d\u306e\u6307\u6a19\u3068\u306f<\/h3>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u5373\u53d7\u6ce8\u304c\u7a00\u3067\u3042\u308b\u305f\u3081\u3001\u6210\u679c\u3092\u300c\u58f2\u4e0a\u300d\u3060\u3051\u3067\u8a55\u4fa1\u3059\u308b\u3068\u5224\u65ad\u3092\u8aa4\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5c06\u6765\u306e\u53ce\u76ca\u306b\u3064\u306a\u304c\u308b\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u6570\u5024\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u5b9a\u91cf\u6307\u6a19<\/strong><\/p>\n\n\n\n

\u7372\u5f97\u540d\u523a\u6570\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570\u3001\u6709\u52b9\u5546\u8ac7\u6570\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570<\/p>\n\n\n\n

\u5b9a\u6027\u6307\u6a19<\/strong><\/p>\n\n\n\n

\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u5f37\u5316\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\uff08SNS\u62e1\u6563\u6570\u306a\u3069\uff09<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b5\u3064\u306e\u65bd\u7b56<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u3067\u78ba\u304b\u306a\u30ea\u30bf\u30fc\u30f3\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u30d6\u30fc\u30b9\u3092\u69cb\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4e8b\u524d\u306e\u6226\u7565\u304b\u3089\u4e8b\u5f8c\u306e\u5206\u6790\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u6295\u8cc7\u306b\u898b\u5408\u3046\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u30445\u3064\u306e\u65bd\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010\u65bd\u7b561\u3011\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u5177\u4f53\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n

\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5b9f\u73fe\u306b\u306f\u3001\u51fa\u5c55\u76ee\u7684\uff08\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u8a8d\u77e5\u5411\u4e0a\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u305fKPI\u306e\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

\u65b0\u898f\u7372\u5f97\u304c\u76ee\u7684<\/strong><\/p>\n\n\n\n

\u300c\u540d\u523a\u7372\u5f97\u6570\u300d\u300c\u30a2\u30dd\u30a4\u30f3\u30c8\u4ef6\u6570\u300d<\/p>\n\n\n\n

\u8a8d\u77e5\u62e1\u5927\u304c\u76ee\u7684<\/strong><\/p>\n\n\n\n

\u300c\u30d6\u30fc\u30b9\u7acb\u3061\u5bc4\u308a\u4eba\u6570\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u6570\u300d<\/p>\n\n\n\n

\u3010\u65bd\u7b562\u3011\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u60f9\u304d\u3064\u3051\u308b\u4e8b\u524d\u96c6\u5ba2\u3092\u5fb9\u5e95\u3059\u308b<\/h3>\n\n\n\n

\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4e2d\u304b\u3089\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u78ba\u5b9f\u306b\u30d6\u30fc\u30b9\u3078\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u958b\u50ac\u524d\u306e\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u9375\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u7b56<\/strong><\/p>\n\n\n\n

\u30e1\u30eb\u30de\u30ac\u3067\u306e\u6765\u5834\u4e88\u7d04\u6848\u5185\u3001SNS\u3084\u7279\u8a2d\u30b5\u30a4\u30c8\u3067\u306e\u51fa\u5c55\u5185\u5bb9\u544a\u77e5<\/p>\n\n\n\n

\u4ed8\u52a0\u4fa1\u5024<\/strong><\/p>\n\n\n\n

\u9650\u5b9a\u8cc7\u6599\u3084\u30c7\u30e2\u3001\u30df\u30cb\u30bb\u30df\u30ca\u30fc\u306a\u3069\u300c\u6765\u5834\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u300d\u306e\u63d0\u793a<\/p>\n\n\n\n

\u300ceventos\u300d\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u5c02\u7528\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u6765\u5834\u4e88\u7d04\u3084\u53c2\u52a0\u8005\u306e\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u99c6\u4f7f\u3057\u305f\u96c6\u5ba2\u306f\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3064\u3064\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010\u65bd\u7b563\u3011\u30d6\u30fc\u30b9\u8a2d\u8a08\u3068\u5f53\u65e5\u306e\u904b\u55b6\u4f53\u5236\u3092\u6700\u9069\u5316\u3059\u308b<\/h3>\n\n\n\n

\u73fe\u5834\u306e\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u306e\u306f\u3001\u4e00\u76ee\u3067\u8ab2\u984c\u89e3\u6c7a\u7b56\u304c\u4f1d\u308f\u308b\u30d6\u30fc\u30b9\u8a2d\u8a08\u3068\u3001\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u904b\u55b6\u4f53\u5236\u3067\u3059\u3002<\/p>\n\n\n\n

\u8a2d\u8a08<\/strong><\/p>\n\n\n\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3068\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8a98\u5c0e\u52d5\u7dda<\/p>\n\n\n\n

\u904b\u55b6<\/strong><\/p>\n\n\n\n

\u547c\u3073\u8fbc\u307f\u30fb\u30d2\u30a2\u30ea\u30f3\u30b0\u30fb\u5546\u8ac7\u306e\u5f79\u5272\u5206\u62c5\u3092\u660e\u78ba\u5316<\/p>\n\n\n\n

\u904b\u55b6\u306e\u52b9\u7387\u5316\u306b\u306f\u3001\u7d19\u306e\u8cc7\u6599\u3092\u30a2\u30d7\u30ea\u306b\u96c6\u7d04\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u6709\u52b9\u3067\u3059\u3002\u30b9\u30bf\u30c3\u30d5\u304c\u624b\u66f8\u304d\u30e1\u30e2\u306b\u8ffd\u308f\u308c\u308b\u6642\u9593\u3092\u524a\u6e1b\u3057\u3001\u5bfe\u9762\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u96c6\u4e2d\u3067\u304d\u308b\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u6709\u52b9\u5546\u8ac7\u6570\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010\u65bd\u7b564\u3011\u8fc5\u901f\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n\n\n\n

\u5c55\u793a\u4f1a\u3067\u5f97\u305f\u30ea\u30fc\u30c9\u306e\u71b1\u91cf\u306f\u6025\u901f\u306b\u4f4e\u4e0b\u3059\u308b\u305f\u3081\u3001\u300c\u9244\u306f\u71b1\u3044\u3046\u3061\u306b\u6253\u3064\u300d\u4f53\u5236\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u7d42\u4e86\u5f8c24\u6642\u9593\u4ee5\u5185\u3001\u9045\u304f\u3068\u30823\u55b6\u696d\u65e5\u4ee5\u5185\u306b\u304a\u793c\u30e1\u30fc\u30eb\u3084\u8cc7\u6599\u9001\u4ed8\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u30d5\u30a9\u30ed\u30fc\u306e\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u969b\u306f\u3001\u5f53\u65e5\u306e\u884c\u52d5\u30ed\u30b0\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304c\u91cd\u8981\u3067\u3059\u3002\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u6765\u5834\u8005\u30c7\u30fc\u30bf\u3092CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u7b49\u3068\u5373\u5ea7\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u9003\u3055\u305a\u5546\u8ac7\u3078\u7e4b\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010\u65bd\u7b565\u3011\u30b3\u30b9\u30c8\u69cb\u9020\u3092\u898b\u76f4\u3057\u3001\u4e0d\u8981\u306a\u8cbb\u7528\u3092\u524a\u6e1b\u3059\u308b<\/h3>\n\n\n\n

ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30ea\u30bf\u30fc\u30f3\u3092\u5897\u3084\u3059\u3068\u540c\u6642\u306b\u300c\u6295\u8cc7\uff08\u30b3\u30b9\u30c8\uff09\u300d\u306e\u7121\u99c4\u3092\u524a\u308b\u8996\u70b9\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u5370\u5237\u30fb\u8f38\u9001\u8cbb\u306e\u524a\u6e1b<\/strong><\/p>\n\n\n\n

\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3092\u30c7\u30b8\u30bf\u30eb\u8cc7\u6599\uff08\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff09\u306b\u5207\u308a\u66ff\u3048<\/p>\n\n\n\n

\u5236\u4f5c\u30fb\u4eba\u4ef6\u8cbb\u306e\u524a\u6e1b<\/strong><\/p>\n\n\n\n

\u30ce\u30fc\u30b3\u30fc\u30c9\u30c4\u30fc\u30eb\u3067\u5916\u90e8\u59d4\u8a17\u8cbb\u3092\u6291\u3048\u308b\u3001\u30ea\u30e2\u30fc\u30c8\u63a5\u5ba2\u306e\u6d3b\u7528<\/p>\n\n\n\n

\u7269\u7406\u7684\u306a\u8cc7\u6750\u3084\u79fb\u52d5\u306b\u4f34\u3046\u30b3\u30b9\u30c8\u3092\u6226\u7565\u7684\u306b\u30c7\u30b8\u30bf\u30eb\u3078\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3067\u3001\u51fa\u5c55\u306e\u8cea\u3092\u843d\u3068\u3055\u305a\u306b\u7121\u99c4\u3092\u7701\u304d\u3001\u6700\u7d42\u7684\u306a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u51fa\u5c55\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u624b\u9806<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001\u4e8b\u524d\u306e\u8a08\u753b\u306b\u57fa\u3065\u3044\u305f\u4e00\u8cab\u6027\u306e\u3042\u308b\u6e2c\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5358\u306b\u540d\u523a\u306e\u679a\u6570\u3092\u6570\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u591a\u89d2\u7684\u306b\u5206\u6790\u3057\u3001\u6570\u5024\u306b\u57fa\u3065\u3044\u305f\u5ba2\u89b3\u7684\u306a\u632f\u308a\u8fd4\u308a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d71\uff1a\u51fa\u5c55\u524d\u306b\u8a2d\u5b9a\u3057\u305fKPI\u306b\u5bfe\u3059\u308b\u9054\u6210\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n\n\n\n

\u307e\u305a\u306f\u3001\u51fa\u5c55\u524d\u306b\u5b9a\u3081\u305fKPI\uff08\u540d\u523a\u7372\u5f97\u6570\u3001\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u4eba\u6570\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u53ce\u6570\u306a\u3069\uff09\u306e\u5b9f\u7e3e\u5024\u3092\u6d17\u3044\u51fa\u3057\u3001\u76ee\u6a19\u3068\u306e\u4e56\u96e2\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u969b\u3001\u5358\u306b\u5408\u8a08\u5024\u3092\u51fa\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30fc\u30c9\u3092\u300c\u4eca\u3059\u3050\u5ba2\u300d\u3068\u300c\u305d\u306e\u3046\u3061\u5ba2\u300d\u306e\u3088\u3046\u306b\u30e9\u30f3\u30af\u5206\u3051\u3057\u3066\u96c6\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30e9\u30f3\u30af\u5225\u306e\u9054\u6210\u7387\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u6b63\u3057\u304b\u3063\u305f\u304b\u3092\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u306b\u306f\u300ceventos\u300d\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002QR\u3092\u7528\u3044\u305f\u540d\u523a\u4ea4\u63db\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308a\u3001\u7ba1\u7406\u753b\u9762\u304b\u3089KPI\u306e\u9032\u6357\u3092\u5373\u5ea7\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u96c6\u8a08\u30df\u30b9\u3092\u9632\u304e\u3001\u8fc5\u901f\u306a\u8a55\u4fa1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d72\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u8ee2\u63db\u7387\uff09\u3092\u7b97\u51fa\u3059\u308b<\/h3>\n\n\n\n

\u6b21\u306b\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u304c\u305d\u306e\u5f8c\u306e\u30d5\u30a7\u30fc\u30ba\u3078\u3069\u306e\u7a0b\u5ea6\u306e\u5272\u5408\u3067\u79fb\u884c\u3057\u305f\u304b\u3092\u6570\u5024\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e3b\u306a\u7b97\u51fa\u6307\u6a19<\/strong><\/p>\n\n\n\n

\u300c\u540d\u523a\u7372\u5f97\u6570 \u2192 \u6709\u52b9\u5546\u8ac7\u7387\u300d\u300c\u5546\u8ac7\u6570 \u2192 \u6210\u7d04\u7387\u300d<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u53d7\u6ce8\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u3001\u3053\u306e\u4e2d\u9593\u6307\u6a19\u304c\u6b21\u56de\u306e\u4e88\u7b97\u914d\u5206\u3092\u5224\u65ad\u3059\u308b\u91cd\u8981\u306a\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002 \u300ceventos\u300d\u306e\u884c\u52d5\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3069\u306e\u6765\u5834\u8005\u304c\u3069\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u304b\u3068\u3044\u3063\u305f\u8a73\u7d30\u306a\u30ed\u30b0\u3092CRM\u3084MA\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u6b69\u7559\u307e\u308a\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u628a\u63e1\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d73\uff1a\u6700\u7d42\u7684\u306aROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u8a08\u7b97\u3059\u308b<\/h3>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u3059\u3079\u3066\u306e\u51fa\u5c55\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u57fa\u672c\u5f0f<\/strong><\/p>\n\n\n\n

\u300c\uff08\u5c55\u793a\u4f1a\u7531\u6765\u306e\u58f2\u4e0a\u5229\u76ca \uff0d \u51fa\u5c55\u8cbb\u7528\uff09\u00f7 \u51fa\u5c55\u8cbb\u7528 \u00d7 100\u300d<\/p>\n\n\n\n

\u53d7\u6ce8\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u6848\u4ef6\u3067\u306f\u3001\u73fe\u6642\u70b9\u3067\u306e\u78ba\u5b9a\u5229\u76ca\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u5316\u7387\u3084\u5e73\u5747\u5358\u4fa1\u3092\u57fa\u306b\u3057\u305f\u300c\u898b\u8fbc\u307f\u5229\u76ca\u300d\u3092\u542b\u3081\u3066\u8a55\u4fa1\u3092\u884c\u3046\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u7b97\u51fa\u3057\u305fROI\u304c\u76ee\u6a19\u3092\u4e0b\u56de\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u3084\u5546\u8ac7\u5316\u7387\u306e\u3069\u3053\u306b\u8981\u56e0\u304c\u3042\u3063\u305f\u306e\u304b\u3092\u5207\u308a\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u6b21\u56de\u306e\u904b\u55b6\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u6839\u62e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u611f\u899a\u306b\u983c\u3089\u306a\u3044\u8ad6\u7406\u7684\u306a\u8a55\u4fa1\u3053\u305d\u304c\u3001\u7d99\u7d9a\u7684\u306a\u5c55\u793a\u4f1a\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306eROI\u7b97\u51fa\u3084\u76ee\u6a19\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u3001\u5b9f\u52d9\u62c5\u5f53\u8005\u304b\u3089\u5bc4\u305b\u3089\u308c\u308b\u3053\u3068\u306e\u591a\u3044\u8cea\u554f\u306b\u56de\u7b54\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u51fa\u5c55\u6226\u7565\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3059\u308b\u30d2\u30f3\u30c8\u3068\u3057\u3066\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u76ee\u5b89\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u4e00\u822c\u7684\u306b\u306f\u300c1\u30ea\u30fc\u30c9\u3042\u305f\u308a\u306e\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u300d\u3092\u4e00\u3064\u306e\u6307\u6a19\u3068\u3057\u307e\u3059\u3002BtoB\u5c55\u793a\u4f1a\u3067\u306e\u76f8\u5834\u306f1\u4ef6\u3042\u305f\u308a\u6570\u5343\u5186\u301c1\u4e075\u5343\u5186\u7a0b\u5ea6\u3067\u3059\u3002<\/p>\n\n\n\n

\u6700\u7d42\u7684\u306aROI\u3068\u3057\u3066\u306f\u3001\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u30663\u500d\u301c5\u500d\u4ee5\u4e0a\u306e\u58f2\u4e0a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u4e00\u3064\u306e\u6210\u529f\u57fa\u6e96\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300ceventos\u300d\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001QR\u306b\u3088\u308b\u540d\u523a\u4ea4\u63db\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30ed\u30b0\u3092\u901a\u3058\u3066\u6765\u5834\u8005\u306e\u95a2\u5fc3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u96c6\u8a08\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3064\u3064\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3057\u3001\u7372\u5f97\u5358\u4fa1\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u8d64\u5b57\u306b\u306a\u308b\u5834\u5408\u3001\u51fa\u5c55\u306f\u5931\u6557\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u4e00\u6982\u306b\u5931\u6557\u3068\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002BtoB\u30d3\u30b8\u30cd\u30b9\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u3001\u51fa\u5c55\u76f4\u5f8c\u306e\u53ce\u652f\u3060\u3051\u3067\u6210\u5426\u3092\u5224\u65ad\u3059\u308b\u306e\u306f\u65e9\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n

\u5373\u6642\u7684\u306a\u58f2\u4e0a\u4ee5\u5916\u306b\u3082\u3001\u7372\u5f97\u3057\u305f\u30ea\u30b9\u30c8\u306b\u3088\u308b\u5c06\u6765\u306e\u6848\u4ef6\u5275\u51fa\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u3068\u3044\u3063\u305f\u300c\u4e2d\u9577\u671f\u7684\u306a\u8cc7\u7523\u4fa1\u5024\u300d\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300ceventos\u300d\u306b\u84c4\u7a4d\u3055\u308c\u305f\u8a73\u7d30\u306a\u884c\u52d5\u30ed\u30b0\u306f\u3001\u53d7\u6ce8\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u5c64\u3078\u306e\u6226\u7565\u7684\u306a\u8ffd\u5ba2\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3092\u53ef\u80fd\u306b\u3057\u3001\u6b21\u56de\u4ee5\u964d\u306e\u51fa\u5c55\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u8cc7\u7523\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30aa\u30f3\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u5c55\u793a\u4f1a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u305d\u308c\u305e\u308c\u30b3\u30b9\u30c8\u69cb\u9020\u3068\u6210\u679c\u306e\u6027\u8cea\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30aa\u30d5\u30e9\u30a4\u30f3\uff08\u30ea\u30a2\u30eb\uff09<\/strong><\/p>\n\n\n\n

\u4f1a\u5834\u8cbb\u3084\u8a2d\u55b6\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u306f\u9ad8\u3044\u304c\u3001\u5bfe\u9762\u306b\u3088\u308b\u4fe1\u983c\u69cb\u7bc9\u3084\u5b9f\u6a5f\u306e\u8a34\u6c42\u529b\u304c\u5f37\u304f\u3001\u5546\u8ac7\u306e\u71b1\u91cf\u3092\u9ad8\u3081\u3084\u3059\u3044\u3002<\/p>\n\n\n\n

\u30aa\u30f3\u30e9\u30a4\u30f3<\/strong><\/p>\n\n\n\n

\u79fb\u52d5\u30fb\u8a2d\u55b6\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u3001\u5730\u7406\u7684\u5236\u7d04\u306a\u304f\u96c6\u5ba2\u3067\u304d\u308b\u304c\u3001\u96e2\u8131\u3055\u308c\u3084\u3059\u304f\u71b1\u91cf\u3092\u4f1d\u3048\u306b\u304f\u3044\u3002<\/p>\n\n\n\n

\u300ceventos\u300d\u306e\u3088\u3046\u306a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u5bfe\u5fdc\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u30ea\u30a2\u30eb\u4f1a\u5834\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u52b9\u7387\u5316\u3057\u3064\u3064\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u3067\u975e\u5bfe\u9762\u306e\u5f31\u70b9\u3092\u88dc\u5b8c\u3067\u304d\u308b\u305f\u3081\u3001\u53cc\u65b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6d3b\u304b\u3057\u305f\u5168\u4f53\u306eROI\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u3068\u3081<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001ROI\u306e\u7b97\u51fa\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001KPI\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u904b\u7528\u3068\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u300d\u3084\u300c\u5546\u8ac7\u5316\u7387\u300d\u3068\u3044\u3063\u305f\u4e2d\u9593\u6307\u6a19\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3001\u6b21\u56de\u306e\u51fa\u5c55\u3092\u6210\u529f\u3078\u5c0e\u304f\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u4e8b\u524d\u96c6\u5ba2\u304b\u3089\u5f53\u65e5\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3001\u305d\u3057\u3066\u8fc5\u901f\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u6700\u9069\u5316\u3057\u3001\u51fa\u5c55\u30b3\u30b9\u30c8\u3092\u300c\u652f\u51fa\u300d\u3067\u306f\u306a\u304f\u300c\u5229\u76ca\u3092\u751f\u3080\u6295\u8cc7\u300d\u3078\u3068\u5909\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u3053\u3046\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u5f37\u529b\u306b\u652f\u63f4\u3059\u308b\u306e\u304c\u3001\u30a4\u30d9\u30f3\u30c8DX\u30b5\u30fc\u30d3\u30b9\u300ceventos\u300d\u3067\u3059\u3002\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u306e\u8fc5\u901f\u306a\u30b5\u30a4\u30c8\u69cb\u7bc9\u3084\u3001QR\u3092\u7528\u3044\u305f\u884c\u52d5\u30ed\u30b0\u306e\u53ef\u8996\u5316\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u5c55\u793a\u4f1a\u904b\u55b6\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n

\n
\"\"<\/a>
eventos\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089<\/a><\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

\u5c55\u793a\u4f1a\u51fa\u5c55\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u8a8d\u77e5\u62e1\u5927\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u304c\u3001\u591a\u984d\u306e\u30b3\u30b9\u30c8\u3092\u4f34\u3046\u305f\u3081\u3001\u4e8b\u524d\u306e\u8a08\u753b\u3068\u4e8b\u5f8c\u306e\u8a55\u4fa1\u304c\u6b20\u304b\u305b… Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":18174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_links_to":"","_links_to_target":""},"categories":[8,21,28],"tags":[647,648,645],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/posts\/18173"}],"collection":[{"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/comments?post=18173"}],"version-history":[{"count":2,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/posts\/18173\/revisions"}],"predecessor-version":[{"id":18178,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/posts\/18173\/revisions\/18178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/media\/18174"}],"wp:attachment":[{"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/media?parent=18173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/categories?post=18173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventos.tokyo\/blog\/wp-json\/wp\/v2\/tags?post=18173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}